Sam Oh from Ahrefs teaches SEO fundamentals for beginners, covering keyword research, search intent, on-page optimization, link building, and technical SEO. The course emphasizes execution and practical steps to rank high in Google.
A short editorial from the SEONIB team on why this content matters.
This course demystifies SEO by focusing on fundamentals that drive real results, not hype—emphasizing execution over theory.
Unlike many beginner guides, this video leverages Ahrefs' data and tools to provide actionable steps from day one, making it uniquely practical for new SEOs.
Beginner marketers and website owners should watch this video to build a solid SEO foundation, then apply the checklist to their own site immediately.
Search engine optimization: the process of optimizing content to be discovered through organic search results.
The process of finding and analyzing search terms that people enter into search engines to target for ranking.
The reason behind a searcher's query, determined by analyzing top-ranking pages for content type, format, and angle.
Links from one website to another, considered by Google as votes of trust and a major ranking signal.
The practice of optimizing web page content and HTML tags to rank higher in search engines, centered on search intent.
Ahrefs metric that measures the overall strength of a website's backlink profile on a scale from 0 to 100.
The process of acquiring hyperlinks from other websites to your own to improve search engine rankings.
Optimizing website infrastructure for crawling, indexation, and performance to help search engines access and rank content.
What is SEO?
SEO stands for search engine optimization, the process of optimizing content to be discovered through a search engine's organic results.
Why is SEO important?
SEO provides free, consistent traffic and access to massive audiences; unlike ads or social media, search traffic is sustainable over time.
How does Google work?
Google uses crawlers to discover web pages, indexes them, then ranks results using hundreds of signals like backlinks, search intent, and content depth.
What are backlinks in SEO?
Backlinks are links from one website to another; they act as votes of trust and are a strong ranking signal according to Google.
What is search intent?
Search intent is the reason behind a searcher's query. It can be determined by analyzing the top-ranking pages for content type, format, and angle.
How do I do keyword research?
Start with seed keywords, use a keyword research tool to find related terms, then validate using five criteria: search demand, traffic potential, business potential, search intent, and ranking difficulty.
How do I assess ranking difficulty for a keyword?
Analyze the top-ranking pages for search intent, number of referring domains, domain rating of competing sites, and topical authority. The more yeses on a checklist, the better your chances.
What is on-page SEO?
On-page SEO is optimizing web pages to rank higher by satisfying search intent, not by keyword stuffing or meeting a minimum word count.
How do I optimize a page for a keyword?
Research top-ranking competitors for common subtopics, format, and angle. Create content that thoroughly answers the query and matches the dominant content type and style.
What are the three C's of search intent?
Content type (e.g., blog post, product page), content format (e.g., listicle, how-to), and content angle (e.g., freshness, best value).
SEONIB automatically generates AEO-optimized pages, embeds schema, and submits them to IndexNow — so your content gets discovered faster by Google and AI answer engines.