Matt demonstrates a free SEO technique called the low hanging fruit content refresh. He shows how to find keywords ranking between positions 5 and 15 using Google Search Console, then optimize the title tag, H1, and first paragraph (the three kings) to boost rankings and traffic. He also covers SERP intent, competitor analysis, and tools like Surfer SEO.
A short editorial from the SEONIB team on why this content matters.
This technique offers a quick, free win by optimizing existing content for keywords on the cusp of ranking higher.
Unlike generic advice, this method provides a repeatable process using Google Search Console data, aligning with SEONIB's AI-driven approach to efficient, data-backed SEO.
Content marketers and site owners should audit their keyword positions 5-15 and apply the three kings optimization immediately to unlock traffic gains.
The three key spots Google uses to detect page relevance: title tag, H1 tag, and first paragraph.
A free Google tool to monitor and improve site performance in search results.
A highlighted search result box that appears at the top of Google's organic results.
The search engine results page intent – the type of content users expect for a given query.
An on-page optimization tool that analyzes top-ranking pages and provides NLP keyword recommendations.
The percentage of users who click on a search result after seeing it.
Updating existing content to improve its relevance, accuracy, and SEO performance.
Easy SEO wins that require minimal effort for significant traffic gains, such as optimizing near-ranking keywords.
What is the low hanging fruit content refresh technique?
It's a free SEO method where you identify keywords ranking between positions 5 and 15, then optimize the title, H1, and first paragraph (the three kings) to boost rankings.
What are the three kings in SEO?
The three kings are the title tag, H1 tag, and the first sentence or paragraph of your body copy – key spots Google uses to determine page topic.
How do I find keywords ranking between positions 5 and 15?
Use Google Search Console: filter by position greater than 4.9 and scroll through the list of queries.
How do I use Google Search Console to find target keywords?
Go to Search Results > Performance, tick 'Average Position', filter by position >4.9, then click a keyword to see the page and related queries.
Can I change the URL and meta description?
Yes, but they are not major ranking factors. However, it's recommended to update them alongside the three kings.
How long does it take to see results?
Results can appear within a few weeks after requesting indexing, but it depends on Google's crawl schedule and competition.
What if my page still doesn't rank after optimization?
You may need to improve content quality, match search intent better, or build more backlinks.
How do I match search intent?
Study the top-ranking results for your keyword; if they are informational, your page must be informational as well, not a product page.
What is Surfer SEO and how does it help?
Surfer SEO is an on-page tool that analyzes top competitors and gives NLP keyword suggestions to improve your content score.
How do I request indexing after changes?
In Google Search Console, use 'URL Inspection', enter the page URL, and click 'Request Indexing'.
SEONIB automatically generates AEO-optimized pages, embeds schema, and submits them to IndexNow — so your content gets discovered faster by Google and AI answer engines.