This video provides a step-by-step guide to Google Ads keyword research, covering keyword intent stages (informational, navigational, commercial, transactional), using Google Keyword Planner, competitor analysis with tools like Samrush, and leveraging AI to generate and organize keywords. The presenter emphasizes focusing on transactional keywords first and provides an action plan.
A short editorial from the SEONIB team on why this content matters.
The video systematically breaks down keyword research into intent stages, practical tool usage, and AI integration, emphasizing targeting transactional keywords first to avoid wasted spend.
Unlike generic tutorials, this guide provides a complete workflow from Google's native tools to third-party analysis and AI prompts, tailored for advertisers with limited budgets.
Business owners and Google Ads managers should watch this and immediately audit their campaigns to shift focus to transactional keywords using the provided tools and AI prompts.
The goal behind a search query, categorized as informational, navigational, commercial, or transactional.
High-intent searches indicating readiness to purchase, e.g., "buy CRM software".
Searches from users comparing options before deciding, e.g., "best CRM for small business".
A free Google Ads tool to discover new keywords and get search volume forecasts.
A third-party tool for competitor keyword analysis, showing paid and organic keywords.
A budget-friendly keyword research tool for small businesses to analyze competitors.
A keyword match type that triggers ads only for the exact phrase, ensuring high relevance.
Terms you exclude from campaigns to avoid irrelevant clicks and wasted spend.
What are the four stages of keyword intent?
Informational, navigational, commercial investigation, and transactional.
Should I target informational keywords with a small budget?
No, only target transactional keywords first to avoid wasted spend.
How do I use Google Keyword Planner for research?
Enter seed keywords or website, set location/language, then review search volume, competition, and bids.
What is the best match type to start with?
Exact match, as it targets only the most relevant queries and controls spend.
How can I see competitor keywords in Samrush?
Enter a competitor's domain in Domain Overview, scroll to Paid Search to view their top keywords and ads.
How does AI help with keyword research?
AI can generate high-intent keywords, organize lists into ad groups, and identify gaps in competitor strategies.
What is the budget formula for Google Ads?
Multiply your max cost per click by 10 to set a minimum daily budget.
Why are negative keywords important?
They prevent your ads from showing on irrelevant searches, saving budget for valuable clicks.
How do I interpret the forecast in Keyword Planner?
The forecast estimates clicks, cost, and conversions based on your bid and budget; use it to gauge potential performance.
What action plan does the video recommend?
1) Understand intent stages. 2) Use Keyword Planner. 3) Steal competitor keywords. 4) Use AI. 5) Choose match types. 6) Apply budget formula.
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