The video demonstrates a workflow using Claude Code (or Codex) to automate SEO content creation and social media posting. It combines Arvo for SEO-optimized blog articles and Blotato for social media scheduling. The strategy targets bottom-of-funnel keywords, builds content pillars, and leverages AI citations for traffic growth.
A short editorial from the SEONIB team on why this content matters.
This video presents a practical, fully automated SEO and social media workflow using Claude Code, Arvo, and Blotato, emphasizing bottom-of-funnel keyword targeting and AI citation growth.
Unlike generic AI content tips, this video provides a step-by-step integration with specific tools (Arvo, Blotato) and highlights automated backlinks and LLM monitoring, aligning with SEONIB's focus on AI-driven SEO automation.
SEO professionals and content marketers seeking to scale content production while maintaining quality should watch this video and implement the weekly automation loop with Arvo and Blotato.
An AI coding assistant by Anthropic that can automate SEO workflows when given structured prompts.
An SEO tool that generates optimized blog content, provides website audits, monitors AI citations, and offers automated backlinks.
A social media scheduling tool that integrates with Claude Code to automatically post content from an RSS feed.
Highly specific, high-intent search queries that target users ready to take action.
Core topic areas around which a website creates related blog articles and service pages for SEO structure.
Mentions of a website or brand within AI-generated responses (e.g., ChatGPT, Gemini) that drive referral traffic.
Backlinks generated automatically through a shared pool of websites, as offered by Arvo's backlink system.
A connection method in Claude Code that links external tools like Blotato via custom API integrations.
What tools are needed for this automation?
You need Claude Code (or ChatGPT Codex), Arvo for SEO content, and Blotato for social media scheduling.
How does the workflow generate content?
The prompt in Claude Code performs competitive research, identifies gaps, generates blog titles and keywords, then creates optimized articles via Arvo.
What are bottom-of-funnel keywords?
They are specific, high-intent search queries from users close to making a purchase, such as 'emergency HVAC repair near me'.
How to integrate brand assets in Arvo?
You can add your website as a knowledge base, upload brand images, set a call-to-action, and include your sitemap for internal linking.
How to connect social media scheduling?
You connect Blotato to Claude Code via an MCP connector or by providing the API key, then it pulls your blog RSS feed and creates posts.
Can this be done with ChatGPT Codex instead of Claude Code?
Yes, the same prompt and workflow work with ChatGPT Codex. The process is identical.
How does Arvo monitor AI citations?
Arvo lets you add your website URL and input prompts (search terms) to track visibility and sentiment across ChatGPT, Gemini, and other AIs.
How to get backlinks from Arvo?
Add your website to Arvo's backlink pool. When others create content with external links, your site may be included, earning 2-5 backlinks per day.
What is the recommended frequency for running this workflow?
Run it weekly to generate a full batch of blog content and social media posts for the week.
How to set up MCP connector for Blotato?
In Claude Code, go to Customize > Connectors, add a custom connector, and paste the MCP information provided by Blotato.
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