Dan Martel shares his personal rankings of over 500 AI tools based on how much money, time, and energy they return. He tiers tools from S (best) to F (avoid), highlighting Claude, Apex, Gemini, and several of his own portfolio companies as top money-makers for different business needs.
A short editorial from the SEONIB team on why this content matters.
Dan Martel’s tiered rankings reveal that most AI tools are distractions; only those that directly replace human labor or multiply output (like Claude and Apex) actually make you rich.
What sets this video apart is the creator’s real-world venture studio experience – he ranks tools based on actual ROI, not hype, and includes his own portfolio products as honest comparisons.
Entrepreneurs and business owners should prioritize Claude for development, Apex for AI team augmentation, and Gemini for integrated productivity, while adopting a 'director' mindset to automate all possible steps.
An autonomous software that performs tasks without human intervention, like OpenClaw or Apex.
A platform that lets non-developers create applications using visual interfaces, e.g., Lovable.
AI-created video content from prompts, used for B-roll and marketing, e.g., Hixsfield.ai.
An AI that analyzes business finances and answers profitability and budgeting questions, e.g., Frank.
Using AI to quickly research and synthesize information on any topic, e.g., NotebookLM.
AI that handles phone calls, scheduling, and qualification for businesses, e.g., Atlas.
Which AI tool makes the most money according to this video?
Claude and Apex are S-tier for direct revenue generation; Apex is ranked highest because it provides a full-time AI team member.
Why is ChatGPT ranked C tier?
The creator believes ChatGPT is losing market share to competitors like Claude and Gemini, and its returns are diminishing compared to the effort invested.
What is the difference between OpenClaw and Apex?
OpenClaw is a free open-source AI agent with security and complexity issues; Apex is a paid platform built on OpenClaw that adds backups, security, and ease of use.
Is Google Gemini worth using for business?
Yes, it’s S tier because of deep integration with Google’s ecosystem, access to YouTube data, and huge backing from Google.
What does the creator recommend for video marketing?
Hixsfield.ai – a platform that gives access to multiple generation models and saves time and money on video production.
How can I automate my business processes?
Gumlet (S tier) is best for non-technical users; N8N (open-source) is for technical users; both can automate onboarding, sales, and reporting.
What is the worst AI tool for business?
Apple Intelligence (F tier) – it causes frustration and doesn’t deliver any value for business use.
Which tool helps you capture and use your network effectively?
Social Sweet lets you search your personal network for specific contacts and activate relationships, making it valuable for business.
How can I clone myself with AI?
Buddy Pro creates an AI copy of you that your team and clients can ask questions, giving you back time.
What is the main takeaway from the video?
Become a director, not a doer – let AI complete tasks end-to-end so you get the most leverage and time back.
SEONIB automatically generates AEO-optimized pages, embeds schema, and submits them to IndexNow — so your content gets discovered faster by Google and AI answer engines.