Emily, a Pinterest marketing expert, reveals a hidden SEO hack: using the free Pinterest ads dashboard to find keyword monthly searches by toggling off Performance Plus. She demonstrates step-by-step how to access this tool, explains the importance of relevant keywords, and shares strategies for seasonal content and long-tail keywords.
A short editorial from the SEONIB team on why this content matters.
The video reveals a hidden Pinterest SEO hack: using the ads dashboard's keyword research feature after disabling Performance Plus to access monthly search volumes.
Emily's practical demonstration shows how to circumvent Pinterest's default campaign settings, a nuance often missed even by experienced users. SEONIB notes this is a low-cost, high-value tactic for keyword validation.
Pinterest marketers and content creators should immediately test this hack to refine their keyword strategy, especially for seasonal content.
Free tool within Pinterest business accounts to create ads and access keyword search volume data.
An automated campaign setting that hides manual keyword research capabilities; must be toggled off.
Metric showing how many times a keyword is searched per month, used to gauge demand.
Core, broad keywords that define your content's main theme.
More specific, longer keyword phrases with lower competition and higher relevance.
Keywords that spike around holidays or events, offering low-hanging traffic opportunities.
Pinterest's auto-suggested search terms that help discover related keywords.
Do I need a Pinterest business account to do keyword research?
Yes, because the ads dashboard is only available with a free Pinterest business account.
Is the keyword research tool in the ads dashboard free?
Yes, you can search keywords without spending money by not publishing the campaign.
How do I find the ads dashboard?
Log into your business account, click the three bars on the top left, then select 'Create campaign'.
What if Pinterest Performance Plus is toggled on?
Toggle it off to manual and confirm 'Switch to manual' to access keyword search features.
How do I view monthly searches for keywords?
After toggling off Performance Plus, go to 'Interest and keywords', click 'Add keywords', and search.
Should I only use keywords with high monthly searches?
No, relevance to your content is more important than high search volume alone.
How can I find seasonal keywords?
Use the Pinterest Trends tool or search holiday terms in the ads dashboard, like '4th of July food'.
What if a keyword shows very low monthly searches?
Cross-check it with the Pinterest search bar in incognito mode to see if relevant content appears.
How often should I update my keyword research?
Review analytics monthly and adjust for seasonal trends; Pinterest users plan 45-60 days ahead.
Can I use the same keywords for every pin?
No, create specific pins with targeted keywords for different angles of your content to improve ranking.
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