Nathan Gotch presents a 7-step SEO campaign checklist for 2026, emphasizing 'search everywhere optimization' across Google, AI platforms, YouTube, and more. He covers topic domination, content creation with AI grounding, owned asset funnels, brand narrative control, and link building for multi-platform visibility.
A short editorial from the SEONIB team on why this content matters.
This video outlines a 7-step SEO campaign checklist for 2026, focusing on dominating multiple search surfaces including Google, AI platforms, and YouTube.
Nathan Gotch’s system integrates AI grounding and owned asset funnels, making it distinct from typical keyword-centric approaches. SEONIB views this as a proactive strategy for answer engine optimization.
Agencies and SEOs should adopt this topic domination framework to secure visibility across evolving search ecosystems.
The practice of driving visibility across multiple search engines including Google, AI platforms, YouTube, and social media.
A strategy to own all search results for a specific category by creating a cluster of interlinked content.
Providing AI models with structured brand artifacts to generate accurate, personalized content.
Making your content distinctively better than competitors by adding unique angles, data, or user experience.
Digital properties you control, such as your website, YouTube channel, and social profiles, used for content distribution.
A piece of content designed specifically to drive conversions, such as a product demo video.
A comprehensive FAQ page on your website that answers all branded queries to control AI narrative.
The process of identifying where your brand is mentioned or not in AI search results to guide link building efforts.
What is search everywhere optimization?
It's the modern approach to SEO that involves optimizing for all search surfaces, including Google, AI overviews, ChatGPT, YouTube, TikTok, Amazon, and other platforms.
How do I choose a category to dominate for SEO?
Pick one specific category relevant to your business, such as 'AEO software for agencies,' to focus your entire campaign on that niche.
How do I build a topic domination plan?
Start with a seed keyword showing investigative intent, expand using Google Search Console or tools, and aim for at least 100 unique supporting topics organized in clusters.
What is the purple cow strategy in SEO?
Analyze top competitors and find an angle that makes your page 10% better, such as better UX, more data, or a unique perspective.
How can I automate SEO content production?
Use tools like Rankability's copywriter to enter your topic, select research platforms, add your unique angle, and generate a content brief and draft automatically.
Which owned assets should I prioritize for SEO?
Start with your website, then YouTube (as the second largest search engine), followed by LinkedIn, X, or other indexed social platforms.
How do I create an effective YouTube SEO funnel?
Publish a conversion asset video first, then create supporting videos that send viewers to that conversion asset, building topic authority and increasing watch time.
How do I control brand narrative for AI search?
Create a super FAQ page on your website that answers every branded query, ensuring AI retrieves accurate information from your first-party source.
How do I earn links and citations for AI platforms?
Extract AI citations for your seed keywords, categorize the sources, and focus on getting your brand mentioned in those primary retrieval sources through outreach and partnerships.
Why is traditional link building still important in 2026?
It grows your website's authority, which is the most important owned asset, and complements AI citation strategies for overall search dominance.
SEONIB automatically generates AEO-optimized pages, embeds schema, and submits them to IndexNow — so your content gets discovered faster by Google and AI answer engines.