The video discusses ongoing SERP volatility from Google's May core update, which is still being fine-tuned. It highlights deprioritization of aggregators and commodity content, while firsthand, expert-driven, and locally relevant content gains priority. The speaker advises searcher-first SEO and avoiding templated content.
A short editorial from the SEONIB team on why this content matters.
SEONIB agrees that ongoing SERP volatility signals Google's refinement of its core update, emphasizing the need for authentic, firsthand content over aggregated AI-generated pages.
Unlike typical update recaps, this video provides actionable patterns (UK vs US domains, Reddit decline) and promotes searcher-first SEO—a core principle of SEONIB's AI-driven AEO strategy.
SEO professionals and site owners should audit their content for commodity and aggregated pages, pivot to non-commodity, firsthand content, and ensure local market relevance to stabilize rankings.
A major algorithm update announced in May that continues to roll out, causing ongoing volatility in search results.
Fluctuations in search engine results page rankings, often triggered by algorithm updates or changes in user signals.
Unique, firsthand content that offers personal experience or original insights, as opposed to generic or templated information.
Categories like finance, health, and gambling where Google applies stricter quality standards due to potential impact on users' well-being.
Content that compiles or summarizes information from other sources without adding new value, often deprioritized in this update.
Metrics like click-through rate, dwell time, and bounce rate that Google uses to infer content relevance and quality.
Content based on personal involvement or expertise, which Google increasingly prioritizes to satisfy search intent.
Is the May core update still active in June?
Yes, the update is still being fine-tuned, causing ongoing SERP volatility even after its official end date.
What types of content are being deprioritized?
Aggregated, derivative, and commodity content—especially AI-generated pages that lack depth or firsthand insights.
What is being prioritized in this update?
Firsthand, expert-driven, original content, local market relevance, unique media, and non-commodity content.
Why are Reddit and Quora losing visibility?
This core update is pulling back previously boosted hidden gems content, reducing visibility for forums and Q&A sites.
How should I optimize for YMYL queries?
Focus on search intent by answering who is searching, what they want, and what they aim to achieve—avoid generic content.
Should I use a .uk or .com domain for the UK market?
If you target the UK, a local top-level domain like .co.uk is gaining visibility, but consider a .com with a dedicated team for broader reach.
What is commodity content?
Generic, templated content like '2024 kitchen trends' that lacks unique perspective or firsthand experience.
What is searcher-first SEO?
An SEO approach that prioritizes understanding and satisfying search intent over keyword stuffing or templated content.
How can I reduce the impact of volatility?
Avoid templated content, build natural backlinks, optimize for branded searches, and focus on non-commodity, depth-driven pages.
What is an example of non-commodity content?
A personal article like 'Marble vs grape juice: Why I refuse to install stone for a family of five'—unique and experience-based.
SEONIB automatically generates AEO-optimized pages, embeds schema, and submits them to IndexNow — so your content gets discovered faster by Google and AI answer engines.