Tyler Moore and Emmanuel Diaz discuss how business owners don't want a website; they want tools that make their lives easier and generate more money. Emmanuel shares examples of custom software he built for a firearms training company and a bridal boutique, demonstrating how niche solutions with automated reminders and CRM features can dramatically increase value. The key is to identify pain points and offer tailored systems, not just a prettier site.
A short editorial from the SEONIB team on why this content matters.
Shift from selling websites to selling custom software that solves pain points and boosts revenue.
The video's strength is showing how low-code tools enable building niche systems that one-size-fits-all software can't. SEONIB emphasizes using AI to identify such opportunities faster.
Web designers should pick a niche, build a demo, and pitch problem-solving systems, not prettier sites.
Tailored applications built for specific business needs.
Automated scheduling tool that sends reminders and tracks appointments.
Customer relationship management system to store contacts and documents.
Recurring payment for ongoing software services and updates.
Focusing on a specific industry or problem to create targeted solutions.
A specific problem a business owner faces that a solution can address.
Using software to automatically perform repetitive tasks like reminders.
Why don't business owners want a new website?
They care about making money and solving problems, not aesthetics.
What do customers actually want instead of a website?
They want systems that increase revenue and simplify their operations.
How can I find a niche for custom software?
Look for businesses with recurring tasks like booking or compliance that lack good software.
What is an example of a custom solution?
A firearms trainer got an automated reminder system for repeat bookings and level tracking.
How do I pitch a custom solution to a business?
Identify their pain points and show a demo that solves them, not just a nicer website.
Can I build custom software without coding?
Yes, using platforms like Cloud Code that allow building applications quickly.
How much should I charge for custom software?
A subscription fee like $250/month can be sustainable if it adds clear value.
What if I don't know what problems to solve?
Talk to small business owners and ask about their daily frustrations.
Is it better to sell a website or a system?
Selling a system that directly impacts revenue converts much better.
How do I get started with no clients?
Build a demo for a niche you know and offer it to similar businesses.
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