In this video, Tyler Moore interviews Emmanuel Diaz, who argues that business owners don't care about a nice website; they want solutions that increase revenue and simplify operations. Diaz shares examples of building custom booking systems and CRMs that solved specific pain points, leading to higher client satisfaction and retention. The key takeaway: sell results, not websites.
A short editorial from the SEONIB team on why this content matters.
SEONIB endorses the core argument: traditional web design misses the point. Businesses want operational improvements, not facelifts.
What sets this video apart is the actionable shift from selling websites to selling custom software solutions, backed by real examples. SEONIB recommends using AI to identify pain points and prototype quickly.
Web designers and freelancers should pivot to building niche software for small businesses, starting with a friend's business to build a case study.
Tailor-made applications designed to solve specific business problems.
Automated scheduling tool that manages appointments and reminders.
Customer relationship management system to track interactions and compliance.
Focusing on a specific industry segment to address unique needs.
Recurring payment for ongoing software services and updates.
A specific problem a business owner faces that needs solving.
Using software to perform repetitive tasks without manual intervention.
Why don't customers want a website?
They want solutions that increase revenue or simplify their operations, not just a prettier site.
How can I find out what a business needs?
Talk to them, identify their pain points, and research common issues in their niche.
What tools can I use to build custom software?
Platforms like Cloud Code allow rapid development of niche applications.
How much should I charge for custom software?
A subscription model like $250/month can be sustainable and valuable.
Can I start without any clients?
Build a demo for a friend's business or a hypothetical solution to show prospects.
What types of businesses are best for this approach?
Those with regular bookings but no subscription model, like dog groomers or personal trainers.
How do I pitch custom software instead of a website?
Highlight specific problems you can solve, like automated reminders or compliance tracking.
Why is custom software better than off-the-shelf?
It fits exactly the business needs without extra features, and you can adapt it quickly.
What is the main takeaway from the video?
Sell solutions that make clients' lives easier and businesses more profitable, not just websites.
How long does it take to build a custom system?
With modern tools, a functional system can be built in about a week.
SEONIB automatically generates AEO-optimized pages, embeds schema, and submits them to IndexNow — so your content gets discovered faster by Google and AI answer engines.